Make Segmentation Part of Your Fundraising Strategy Too many irrelevant emails may push your donors to unsubscribe completely, putting them at risk of lapsing. Emails that aren’t targeted are opened less because the information is not relevant to the recipient. Targeted campaigns based on donor segments are more effective and result in higher open rates. Using criteria that you define, such as monthly donors, you can group donors into smaller groups and tailor your email communications to their interests.
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Monthly giving Learn how to launch a recurring donor program.Major donors Discover how to cultivate major gift donors.Donor retention Perfect your donor relations strategy.
Donor engagement Get inspired by donor stewardship ideas.Thanking donors Find new ways to show gratitude.Fundraising campaigns Enhance your nonprofit communications.Online fundraising Gain fundraising strategies.Software evaluation checklist Find the fundraising CRM that’s right for you.Board presentation Make the case for your new Donor Management System.User success stories Learn how DonorPerfect helps nonprofits grow.Automation Save time with features that do work for you.
Multichannel donor outreach Engage donors with nonprofit marketing tools.Donation forms Raise more online donations.Fundraising events Manage onsite and virtual nonprofit events.Reporting + analytics Turn donor data into fundraising insights.Payment processing Process payments and donor data automatically.Product overview Learn about nonprofit CRM.